Destination: Berlin, Germany

Motoring in Germany
Motoring In Germany. Ludwig Hohlwein (1874-1949).
Reichsbahnzentrale für den Deutschen. Reiseverkehr, Berlin. 1935, color lithograph.
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Car Culture

This beautiful German travel poster incorporates a montage effect to highlight the richly varied selection of religious, cultural, and natural sights Germany has to offer the motorist. It features Lake Constance, at the northern foot of the Alps, and the twin-spired Cologne Cathedral, which took 632 years to construct (1248-1880). This poster advertising German travel to English-speaking countries was produced only four years before the start of World War II.

Hohlwein was trained as an architect and started his career in poster design in 1906. He was one of the most prolific and popular German poster artists, well known for his use of strong contrasting colors and the play of light and shade.