Kirstein Business Library & Innovation Center

Lower Level, Johnson Building, Central Library, 617 536-5400,

Pinterest for your Business

by Melissa Andrews

Pinterest is a online pinboard, where people “pin” or post images they find interesting onto a big, public, browseable bulletin board.  Pinterest boards typically represent a specific topic, use, or idea. Common uses of Pinterest are as inspiration boards for recipes, DIY projects, or party planning, but as pinterest grows more attention is brought to the site as a tool for business.

Pinterest is quickly evolving as a natural way for businesses to share and promote products, services, and their lifestyle brand. Whole Foods Market is an ideal example of a company using Pinterest to promote their brand. Whole Foods posts and repins images of food that their company sells, but they also have created boards for recipes, gardening tips, kitchen images, and DIY and upcycling ideas -not things that they directly sell or could profit from, but that will draw Pinterest users and potential customers onto their site and promote their brand.

Businesses, both large and small, can use Pinterest to drive traffic back to their website, promote their products,or network with potential customers. Are you starting a food truck or restaurant? Pin images of your food to create awarness and help new customers find you.  Are you a Professional photographer? Use Pinterest as a tool to promote your work and refer potential clients back to your business.  A pin on a Pinterest board creates a link to the original image source, so users who browse your images can click on them and see the original.

Like all social media networks, Pinterest is about community, so you want to be thoughtful about how you present yourself on Pinterest. Share others’ content, ‘like’ and comment on images shared by others, post ‘other’ images in addition to your products, and engage in the conversation. Above all, pay attention to Pinterest’s own Etiquette Guidelines if you’re not sure how to get started.

Help & Further Resources:

BPL’s Learning for Life Online – Guide to Pinterest
The Marketers Guide to Pinterest from
7 Pinterest Marketing Tips for Small Businesses
3 Ways to use Pinterest for Market Research
How Bloggers can Use Pinterest

View our booklist Social Media for Business

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