SWOT Analysis. The acronym stands for Strengths, Weaknesses, Opportunities and Threats.
A SWOT Analysis is an assessment tool that identifies the strengths and weaknesses of an organization’s internal operations as well as the opportunities and threats that it faces from external forces.
Updated quarterly, you’ll find SWOT Reports on over 1,000 companies via Business Insights: Esentials. To locate reports enter your desired company, click on its profile, and under “Related Content” select “SWOT Report.” To see a list of all available SWOT Reports, run an “Advanced Search,” select “Content Type,” and select “SWOT Report.”
To learn more about Business Insights: Essentials and to find out how to download SWOT Reports, check out this short video tutorial: