Boston Public Library
Kirstein Business Library

Concourse Level, Johnson Building, Central Library, 617-859-2142

Valentine’s Day Consumer Statistics

by Gregor Smart

According to a recent survey by the National Retail Federation $18.6 billion will be spent on Valentine’s Day this year with the average consumer spending $130.97 on items such as candy, cards, flowers and jewelry.   

Breakdown by item purchased:

  • 51.% candy
  • 36.6% flowers
  • 19.7% jewelry
  • 15.6% clothing
  • 15% gift cards

Download their complete survey results.  Happy Valentine’s Day!

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