Reaching your target customers can be pretty difficult, especially when you have a niche product. But sometimes the right packaging and product placement can help you better connect with consumers.
Enter: Auckland-based ad agency DraftFCB:
When tasked with marketing Sony’s waterproof MP3 player to New Zealanders, DraftFCB decided to showcase the product’s special properties by packaging it in water. The firm took it one step further by selling the MP3 player by pools in vending machines.
While you may not have the backing of Sony’s money to promote your product there are some tools available to you. Down in Kirstein we have several resources that can help you research your potential customer base. Just stop by the reference desk!
If you are looking for a new way to engage with customers, check out our Pinterest for Businesses class next Thursday.
Or if you’re looking to start a business, check out the Small Business Development Center’s upcoming program on February 18th: Getting Started in Business.