Boston Public Library
Kirstein Business Library

Concourse Level, Johnson Building, Central Library, 617-859-2142

Upcoming Programs

View our  September-October Calendar of Events Flyer

 

Monday, October 6th: Getting Started in Business

This popular workshop provides a complete overview of business start-up and planning considerations, oriented to those planning a venture as well as existing small business owners. Topics include the entrepreneurial lifestyle,  feasibility, business strategy, business plan preparation, marketing, financing, and additional resources.

To register, please call 617-287-7750 or  visit our website at www.sbdc.umb.edu/training.

MSBDCN

Time: 6:00 – 8:00 p.m.
Location: Commonwealth Salon

 

Monday, October 20th: Getting Started with Google Adwords

Dale Bertrand, Owner, Chimaera Labs

Register for this Event

Google AdWords is designed to help you reach potential customers at the right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate your ad’s success.

general assembly

Time: 6:30 – 8:00 p.m.
Location: Commonwealth Salon

View Flyer

 

Monday, November 17th: Using Content Marketing To Engage And Retain Consumers

Instructor Pending

Register for this Event

Content marketing is now an essential element of the digital marketing mix. Video, blog posts, whitepapers, and podcasts give organizations the ability to differentiate themselves from competitors, position their brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers. In this class, you’ll get an overview of content marketing, and how to utilize it effectively to help build your brand.

general assembly

Time: 6:30 – 8:00 p.m.
Location: Commonwealth Salon

View Flyer

 

Tuesday, November 18th: Exploring Entrepreneurship

Attend this workshop and decide whether starting your own business is right for you. As part of this workshop, you will  explore the process and learn about the risks and rewards of starting up your own business, discuss your specific business ideas and needs with a program manager, get an overview of various resources at Center for Women & Enterprise and elsewhere to help you succeed.

cfwe

Time: 2:00 – 3:30 p.m.
Location: Commonwealth Salon

 

Wednesday, November 19th: Getting Government Contracts

Looking for new markets for your small business? Consider selling to the federal or state government. Matthew Sisk of the Small Business Administration will show you how to open doors to federal and state contracting opportunities.

logo

Time: 6:00 – 7:30 p.m.
Location: Commonwealth Salon

 

Thursday, November 20th: Getting Started in Business

This popular workshop provides a complete overview of business start-up and planning considerations, oriented to those planning a venture as well as existing small business owners. Topics include the entrepreneurial lifestyle,  feasibility, business strategy, business plan preparation, marketing, financing, and additional resources.

To register, please call 617-287-7750 or  visit our website at www.sbdc.umb.edu/training.

MSBDCN

Time: 6:00 – 8:00 p.m.
Location: Commonwealth Salon

 

Monday, December 15th: Get Social: A Beginner’s Guide to Social Media for Businesses

Instructor Pending

Register for this Event

Social has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.

general assembly

Time: 6:30-8:00 p.m.
Location: Commonwealth Salon

View Flyer