Boston Public Library
Kirstein Business Library

Second Floor, McKim Building, Central Library, 617-859-2142

Category Archives: Programs

Financing Your Small Business

Posted on January 3rd, 2015 by Gregor Smart in Programs

Tuesday, January 6th: Financing Your Small Business

Matthew Sisk of the Small Business Administration will show you how to improve your odds of business success by understanding your financing needs as well as the options that are available to help you start, manage and grow your business.

SBA

Time: 6:00-7:30 p.m.
Location: Commonwealth Salon

Marketing Mondays: Social Media for Businesses

Posted on December 15th, 2014 by Gregor Smart in Programs

Monday, December 15th: Get Social: A Beginner’s Guide to Social Media for Businesses

Register for this Event

Instructor: Steph Parker, Activation Strategist, allen & gerritsen

Social media has evolved into a necessary element of any marketing plan. Consumers are on social networks and expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.

Presented by General Assembly. Sponsored by Kirstein Business Library.

general assembly

Time: 6:30-8:00 p.m.
Location: Commonwealth Salon

 

Social Insecurity – December 1st: Author Talk

Posted on November 26th, 2014 by Gregor Smart in Kirstein Business Library, Programs

Monday, December 1st: Author Talk with Dr. James W. Russell, Social Insecurity: 401(k)s and the Retirement Crisis

Dr. James W. Russell, author of Social Insecurity: 401(k)s and the Retirement Crisis is an authority on retirement policy. He led one the first employee movements to successfully challenge the dominant trend to replace traditional pension plans with 401(k)-like plans. He argues the new retirement plans are essentially scams that mainly benefit the financial services industry through the various fees that are charged.

Presented by the Kirstein Business Library

Social Insecurity

Time: 7:00 p.m.
Location: Commonwealth Salon

 

Get Social: A Beginner’s Guide to Social Media for Businesses

Posted on August 26th, 2014 by Gregor Smart in Programs

Thursday, August 28th: Get Social: A Beginner’s Guide to Social Media for Businesses

Steph Parker, Senior Social Strategist, Brand Content

Social media has evolved into a necessary element of any marketing plan. Consumers on social networks expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.

general assembly

Time: 6:30 – 8:00 p.m
Location: Commonwealth Salon

 

 

Makin’ a Splash with potential customers

Posted on February 12th, 2014 by Amber De Angelis in Kirstein Business Library, Programs
Tags: , , , ,

Reaching your target customers can be pretty difficult, especially when you have a niche product.  But sometimes the right packaging and product placement can help you better connect with consumers.

Enter: Auckland-based ad agency DraftFCB:

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