Boston Public Library
Kirstein Business Library

Concourse Level, Johnson Building, Central Library, 617-859-2142

Posts Tagged ‘demographics’

DemographicsNow – New Electronic Resource

Posted on March 2nd, 2014 by Gregor Smart in Electronic Resources

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Looking for demographic information?  The library offers remote access to DemographicsNow: Business & People.

  • Access a demographic report on any geography – or compare multiple geographies – for information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.
  • Search for an individual company or create a mailing list of multiple companies from over 20 million active businesses.  Search by company name, executive title, business type, and more.  Now including a separate Physicians/Dentists directory.
  • Search for an individual, a friend, a relative or create a market research list from over 206 million people and 135 million households.  Search by name, address, telephone or by a variety of U.S. Census neighborhood data averages.

Makin’ a Splash with potential customers

Posted on February 12th, 2014 by Amber De Angelis in Kirstein Business Library, Programs

Reaching your target customers can be pretty difficult, especially when you have a niche product.  But sometimes the right packaging and product placement can help you better connect with consumers.

Enter: Auckland-based ad agency DraftFCB:

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