Kirstein Business Library & Innovation Center

Lower Level, Johnson Building, Central Library, 617 536-5400,

Posts Tagged ‘Sony’

Makin’ a Splash with potential customers

Posted on February 12th, 2014 by adeangelis in Kirstein Business Library, Programs

Reaching your target customers can be pretty difficult, especially when you have a niche product.  But sometimes the right packaging and product placement can help you better connect with consumers.

Enter: Auckland-based ad agency DraftFCB: