Kirstein Business Library & Innovation Center

Lower Level, Johnson Building, Central Library, 617 536-5400, businessref@bpl.org

Upcoming Programs

 

Saturday, September 23: LITTLE SOLDIERS: An American Boy, a Chinese School, and the Global Race to Achieve

Time:  2:00-3:30 (registration recommended)
Location: Commonwealth Salon, Central Library in Copley Square

Journalist Lenora Chu in her new book, ‘Little Soldiers,’ offers a rare glimpse inside China’s insular education system and uses her parenting journey to launch a wider investigation into whether its educational methods are something to which the West should aspire. “We’d moved across the Pacific Ocean to escape the American parenting rat race, only to land squarely in the Chinese equivalent,” Chu writes. “I wondered about the contradictions I was sensing: Was the obedience I observed in my son Rainey part of the Chinese secret to academic success? Were Chinese schools pumping out robots as the critics say, or was China’s education system really superior? Although the world seemed to hail China’s march towards global superstardom, are
Chinese methods what the West should measure itself against, much less emulate?”

 

Tuesday, September 26: Financial Aid for Prospective and Current Graduate Students

Time: 6:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

An Education Advisor from the ASA College Planning Center will provide an overview of financial aid for prospective and current graduate students. The presentation will include information about financial aid and what you need to know in order to apply. Learn tips and tricks for searching and applying for scholarships, as well as additional resources to help fund your education.

 

Wednesday, September 27: Open KBLIC Software Lab

Time: 2:00-4:00
Location: The Exchange, Kirstein Business Library & Innovation Center

By appointment only.

New to Photoshop and unsure where to start? Confused on how to design something for our 3d printer? Other questions about KBLIC software? Sign up for 30 minutes of one-on-one assistance with a library staff member by emailing businessref@bpl.org.

 

Wednesday, September 27: Salary Negotiation for Women

Time: 6:00-8:00 (registration recommended)
Location: Commonwealth Salon

Attend this free two-hour salary negotiation workshop to gain the skills and confidence to successfully negotiate your salary and benefits.

You will learn:

  • How the gender pay gap works and what it means for you,
  • How to quantify and articulate your value,
  • How to conduct objective market research and determine a fair target salary, and
  • How to create a strategic pitch and respond to salary offers.

You will also have an opportunity to practice your negotiation skills.

This workshop is presented by  AAUW Work Smart Boston

 

Thursday, September 28: Navigating Photoshop

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Students will learn basic techniques of how to navigate Photoshop, manipulate images, and get an introduction to layers. Students will also learn about resources for further learning. Laptops and exercise files will be included.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Thursday, September 28: Score Small Business Mentoring

Time: 5:00, 6:00, 7:00 (registration required)
Location: The InnoLAB, Kirstein Business Library & Innovation Center

Attend a free one-hour business mentoring sessions for small business owners or people considering starting a small business. Register by calling 617.565.5591 or visit http://scoreboston.org/KL.

 

Saturday, September 30: Build a Website with GitHub

Time: 10:00-12:00 (registration required)
Location: The Exchange, Kirstein Business Library & Innovation Center

How to set up a personal website and blog using Jekyll, and hosting it for free using Github Pages. You will learn by doing, so bring your laptop. You should be pretty comfortable with computers for this course. It is helpful to know the basics of HTML and CSS, since we will be working directly with these languages, but it isn’t required.

 

Saturday, September 30: Introduction to Music Entrepreneurship: Who am I as a Musician?

Time: 2:00-4:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Beau Kenyon, composer, presents a workshop that takes steps towards defining each student’s core values, external and internal driving factors, and long-term goals.  The work on this day will be fundamental to creating, growing, and sustaining any entrepreneurial endeavor, especially one that also encapsulates artistic expression. Practical skills will include mind-mapping, introduction to pertinent resource materials, and creative uses of easily adopted technology such as Pages, Keynote, and Excel.

 

Tuesday, October 3: The 9 Keys to Customizing Your Career in Fashion

Time: 6:00-7:30 (Registration recommended)
Location: Commonwealth Salon
The 9 Keys to Customizing Your Career in Fashion is a preview of Jay Calderin’s new book
What They Didn’t Teach You in Fashion School

How do you navigate the confusing and competitive fashion world after the relative comfort of fashion school? How do you learn to adapt to an industry that constantly evolves and throws new challenges your way? And above all, how do you play to your strengths as a designer, and build a successful career in business.

What They Didn’t Teach You in Fashion School is your survival guide to the fashion industry. Providing expert advice, and lots of inspiration, Jay Calderin shows you how to get the best out of the exhilarating world of fashion.

The Boston Globe refers to Jay Calderin as “a budding designer’s best friend,” and the LA Times called his first book, “a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets.” His books include The Fashion Design Reference & Specification Book and Fashion Design Essentials. Jay is the Founder/Executive Director of Boston Fashion Week, and he served as Creative Director of the first Chengdu Fashion Week. His fashion design work has graced the pages of Vogue and Elle magazines. An instructor and Director of Creative Marketing at the School of Fashion Design, Boston, he also teaches at the Museum of Fine Arts, Boston and recently joined the ranks of CreativeLive’s highly respected team of online educators.

 

Wednesday, October 4: Reverse Mortgages: Facts & Fiction

Time: 6:00-7:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

If you are a homeowner over 62 years old, you may be considering a reverse mortgage (also known as a HECM – Home Equity Conversion Mortgage).  You have probably heard great things on television, but have also heard some horror stories.  Would be it right for you or your parents?  What are the facts, the pros & cons, and how does it really work?  Attend this workshop to learn the answers to all of your questions from Bonny Gilbert, who has been a Reverse Mortgage Specialist and loan officer for six years and also has ten years of experience in the Finance industry. She has a degree in Finance from Boston University, is an attorney, and has also worked in the MA Attorney General’s office.

 

Thursday, October 5: Photoshop Alternatives: Pixlr Editor

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

No Photoshop? No problem! Learn how to edit photos and make cool images using Pixlr a web based photo editing software. Students may bring their own laptops to this session. Laptops will be provided to folks who don’t bring their own.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Thursday, October 5: Score Small Business Mentoring

Time: 5:00, 6:00, 7:00 (registration required)
Location: The InnoLAB, Kirstein Business Library & Innovation Center

Attend a free one-hour business mentoring sessions for small business owners or people considering starting a small business. Register by calling 617.565.5591 or visit http://scoreboston.org/KL

 

Saturday, October 7: Introduction to Music Entrepeneurship: What do I have to Offer as a Musician?

Time: 2:00-4:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Beau Kenyon, composer, will help students delve deeper into their own identity as both an artist and a brand while clearly defining what they have to offer. From here, students will create a series of short term goals to help move toward their long-term vision. Practical skills will continue to build on previously introduced skills, using technology such as Pages, Keynote, and Excel to document their work.

 

Tuesday, October 10: Sales Skills for Small Business Owners

Time: 6:00-8:00 (registration recommended)
Location: Commonwealth Salon

You’ve started your business – great! Now how are you going to find customers and get them to buy your products or services?

This workshop addresses the issues and obstacles that you need to address to find your prospects and turn them into customers. Some of the topics that are covered include:
-Developing a sales mindset
-Uncovering your business value
-What will be your sales channels – how are you going to sell?
-Prospecting – where are you going to find your customers?
-Developing your sales message – what are you going to say?
-How to qualify your prospects
-Making the presentation
-Setting goals for your sales success

 

Wednesday, October 11: Salary Negotiation for Women

Time: 5:30-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Attend this FREE two-hour salary negotiation workshop to gain the skills and confidence to successfully negotiate your salary and benefits.
You will learn:
How the gender pay gap works and what it means for you,
How to quantify and articulate your value,
How to conduct objective market research and determine a fair target salary, and
How to create a strategic pitch and respond to salary offers.
You will also have an opportunity to practice your negotiation skills.
This workshop is presented by Impact Hub Boston and AAUW Work Smart Boston.

 

Thursday, October 12: Navigating Adobe InDesign

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

In this workshop students will learn the basics of Adobe InDesign including document setup placing text and images, making guides, and saving and exporting. Laptops and exercise files will be included.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Thursday, October 12: Score Small Business Mentoring

Time: 5:00, 6:00, 7:00 (registration required)
Location: The InnoLAB, Kirstein Business Library & Innovation Center

Attend a free one-hour business mentoring sessions for small business owners or people considering starting a small business. Register by calling 617.565.5591 or visit http://scoreboston.org/KL

 

Saturday, October 14: Introduction to Music Entrepreneurship: Who is my Audience?

Time: 2:00-4:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Beau Kenyon, composer, will show students how to investigate a myriad of outlets to whom they could, should, and will be marketing themselves. Using prescribed and open-ended inquiries, they will uncover not only who they should be approaching but also when, how, and in what forms. Practical skills covered in this workshop include gaining a fluency in social media outlets and could also include an introduction to web design while polishing previously-made materials for publication and marketing.

 

Tuesday, October 17th: Doing Business Online 101

Time: 6:00-8:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Attorneys in Goodwin’s Neighborhood Business Initiative will present the legal basics for doing business online, including Terms of Service and Online Contracts, Trademarks, Domain Names and the Digital Millennium Copyright Act,  Privacy Policy, Data Protection and Marketing, and Credit Card Sales Online.

 

Wednesday, October 18: Building a Web Game with JavaScript–Setting up the foundations of our game!

Time: 6:30-8:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get an intro to the JavaScript programming language, while building a multiplayer coin collecting game that you can play with friends!

We’ll start the day with a quick intro to the JavaScript programming language and review what we’ll be building over this 3 class series. Then we’ll dive into setting up a game map, creating a character, and making the character walk around the map.

Tech requirements: Install the Google Chrome Web Browser and create an account on Codepen.io. We’ll quickly go over how to install these in class. Please bring your own laptop. 

 

Thursday, October 19: Adobe Premier for Beginners

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

In this hands on workshop, learn the basics of editing video with Final Cut Pro. Laptops and exercise files will be included. Students will also learn about resources for further learning.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Thursday, October 19: Score Small Business Mentoring

Time: 5:00, 6:00, 7:00 (registration required)
Location: The InnoLAB, Kirstein Business Library & Innovation Center

Attend a free one-hour business mentoring sessions for small business owners or people considering starting a small business. Register by calling 617.565.5591 or visit http://scoreboston.org/KL

 

Friday, October 20: Morningstar Investment Research Center

Time: 2:00-3:00 (registration recommended)
Location: Community Learning Center, Central Library in Copley Square

Get to know the Morningstar Investment Research Center online resource. Learn how to search for funds, conduct a screening, and download reports.

 

Saturday, October 21: Introduction to Music Entrepreneurship: How do I Sustain my Work?

Time: 2:00-4:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Beau Kenyon, composer, will present a series of short case studies for students to discuss and work through  to better understand how and when to negotiate compensation.  Using previously covered material, each student will become equipped to reasonably and articulately negotiate a fair and reasonable contract while better understanding the parameters of intellectual property. Practical skills covered include providing resources for drawing up a proposal, applying for grants, and providing a contract as well as a method/means for creating and maintaining a budget.

 

Tuesday, October 24:  Financial Fitness for Folks Under 40

Time: 6:00-7:30 (registration recommended)
Location:  Newsfeed Cafe, Central Library in Copley Square

How do you save for retirement when you have student loans? Should you take the job you love or the one that pays well? How should you be managing your debt? Is investing in the stock market a good idea for you?

WGBH and Boston Public Library present a conversation with Certified Financial Planner Eric Roberge discussing these issues and their solutions. Learn to prioritize your goals and create a process to keep you on track regardless of what life throws at you. Eric believes that financial fitness and flexibility is obtainable. Eric will be at the WGBH Studio at the Boston Public Library to share the toolkit to get you there.

Bring your questions and learn how to become financially fit from expert Eric Roberge.

This program is presented in partnership with WGBH.

This program is sponsored by Bank of America.

 

Wednesday, October 25: Building a Web Game with JavaScript–Making our Game Work

Time: 6:30-8:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get an intro to the JavaScript programming language, while building a multiplayer coin collecting game that you can play with friends!

We’ll start the day with a quick intro to JavaScript and a review of what we learned last class. Then we’ll start adding mushrooms that our character can collect — and we’ll add a simple point system to keep track of how many mushrooms have been collected.

Tech requirements: Install the Google Chrome Web Browser and create an account on Codepen.io. We’ll quickly go over how to install these in class. Please bring your own laptop.

 

Thursday, October 26: Score Small Business Mentoring

Time: 5:00, 6:00, 7:00 (registration required)
Location: The InnoLAB, Kirstein Business Library & Innovation Center

Attend a free one-hour business mentoring sessions for small business owners or people considering starting a small business. Register by calling 617.565.5591 or visit http://scoreboston.org/KL

 

Thursday, October 26: Basics of 3d printing with TinkerCAD

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get an overview of software and equipment available for 3D printing at the BPL. Learn tips and tricks for making a successful print and resources to help you design an object. Folks may bring their own laptop so they can follow along. Laptops will be provided to folks who don’t bring their own.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Wednesday, November 1: Building a Web Game with JavaScript–Making our Game Multiplayer

Time: 6:30-8:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get an intro to the JavaScript programming language, while building a multiplayer coin collecting game that you can play with friends!

We’ll start the day with a quick intro to JavaScript and a review of what we learned in the last two classes. Then we’ll make it possible for other people to join our game over the internet and collect mushrooms with us.

Tech requirements: Install the Google Chrome Web Browser and create an account on Codepen.io. We’ll quickly go over how to install these in class. Please bring your own laptop.

 

Thursday, November 2:  Navigating Photoshop

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Students will learn basic techniques of how to navigate Photoshop, manipulate images, and get an introduction to layers. Students will also learn about resources for further learning.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Tuesday, November 7: Perfect Pitch Workshop

Time: 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Every time you ask someone to do something they weren’t already planning to do, you are pitching to them.

That’s right: Investor pitches, sales pitches, job interviews, grant proposals, etc. – every one is a pitch.

When you pitch with vision, integrity and passion, you are far more likely to convince your audience to provide you with the resources you need to accomplish your vision. And that is how you build an amazing life!

Please join us for the Perfect Pitch workshop at Kirstein on November 7 at 6pm to learn how to create and deliver a pitch that is your story told your way, but is “tuned” to be compelling to the audience of you choice.

Workshop leader Linda Plano, PhD, has worked with over 600 entrepreneurs around the world who have gone on to raise well over $250M. She has developed a system based on 10 simple questions that every pitch should answer. In this workshop, you will learn:

  • 10 Questions every pitch should answer
  • 5 pitches every entrepreneur should have
  • 3 parts to effective pitches
  • 1 mindset change that will help you win over audiences

The audience will decide at the beginning of the workshop whether the workshop will primarily deliver content, covering all 10 Questions, or we focus on the three most important questions and volunteers from the audience receive coaching on their one-minute elevator pitches.

Either way, the workshop will provide you with practical tools that you can apply across many different situations to be more effective at asking for and receiving the resources you want and need on the way to achieving your vision.

This program is sponsored by Bank of America.

 

Wednesday, November 8: Salary Negotiation for Women

Time: 5:30-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Attend this FREE three-hour salary negotiation workshop to gain the skills and confidence to successfully negotiate your salary and benefits.
You will learn:
How the gender pay gap works and what it means for you,
How to quantify and articulate your value,
How to conduct objective market research and determine a fair target salary, and
How to create a strategic pitch and respond to salary offers.
You will also have an opportunity to practice your negotiation skills.
This workshop is presented by Impact Hub Boston and AAUW Work Smart Boston.

 

Thursday, November 9: GarageBand Essentials

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get an introduction to music making with GarageBand! Explore GarageBand’s interface, set up tracks, and learn tips for file management. You’ll also get an overview of tools and resources that KBLIC has for music making.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Wednesday November 15: Employee Rights

Time: 6:00-7:30 (registration  recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Ms. Bogin-Farber, who focuses her law practice on representing individuals in employment discrimination cases (including claims of gender and pregnancy, race, age, religion, disability, sexual orientation, and sexual harassment) will give a presentation that will provide an overview of employee rights under Massachusetts and federal law, a discussion of important steps employees should take if they encounter difficulties at work or get fired, and common mistakes employers make that give away their biases.

 

Thursday, November 16: Make your Photos into a Stencil Using Photoshop

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Learn how use Photoshop to create multilayered stencils from your Photos. Students may bring their own files or one will be provided. This class assumes you have some experience with image editing software but it is not required.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

Saturday, November 18: Basics of Web Design with CSS and Codepen

Time: 10:oo-12:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

CSS (Cascading Style Sheets) is the language for describing the presentation of Web pages, including colors, layout, and fonts. We’ll be using Codepen.io to show what you can do with CSS, and apply CSS to an actual live website!

This is intended to be a familiarization of what can be done with CSS, so please bring a laptop for this class.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Tuesday, November 28: Financial Fitness for Folks Under 40, Part 2

Time: 6:00-7:30 (registration recommended)
Location: WGBH studio, Central Library in Copley Square

Explore the various ways to grow your money through investing it, and understand the associated risks. Should you invest in your employer’s retirement account, buy real estate or open a brokerage account? Learn what you should be doing with your money today to create financial freedom tomorrow.

WGBH and Boston Public Library present a two-part conversation with certified financial planner Eric Roberge about ways to get the most out of your money. This is Part Two. Learn to prioritize your goals and create a process to keep you on track, regardless of what life throws at you.

Become financially fit. Eric will be at the WGBH Studio at the Boston Public Library to share the toolkit to get you there. Bring your questions, and start to create your plan for financial freedom.

This program is presented in partnership with WGBH.  It is sponsored by the Bank of America.

 

Thursday, November 30: Blender for Beginners

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Learn how to design 3D objects using Blender, an open source 3D graphics and animation software. Learn about our 3D printer and about resources for further learning.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Tuesday, December 5: Small Business Credit and Lending

Time: 6:00-7:30 (registration  recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Bankers will discuss credit and lending options for small businesses including how to prepare to apply for a business loan. This program is sponsored by the Bank of America.

 

Thursday, December 7: Adobe Audition Basics

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

In this hands on workshop, learn the basics of editing and cleaning up an audio file using Adobe Audition. Laptops and exercise files will be included. Students will also learn about resources for further learning.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Thursday, December 14: SketchUp for Beginners

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get a hands on introduction to SketchUp—a 3D modeling software for architecture, interior design, film and video game design. Students will also learn about resources for further learning.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Tuesday, December 19: How to Break into Consulting

Time: 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Have you ever had interest in a career as a consultant however don’t know how to go about your career search? Or what to do? Get your questions answered from a seasoned management consultant. In this one hour session we will cover:

  • Different types of consulting career paths available
  • Creative ways to network your way into a consulting career
  • Insights into the common types of interviews
  • Answer your questions interviewing and resume prep, how to choose consulting firms, and other helpful tips

 

Thursday, December 21: Basics of 3D printing with TinkerCAD

Time: 1:00-2:30 and 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Get an overview of software and equipment available for 3D printing at the BPL. Learn tips and tricks for making a successful print and resources to help you design an object. Folks may bring their own laptop so they can follow along. Laptops will be provided to folks who don’t bring their own.

Knowledge of how to use a mouse, keyboard, and the internet strongly recommended.

Classes fill up quickly. If you cannot attend please cancel your reservation so we can open up a slot for other folks.

 

Tuesday, January 16: Marketing Intensive Part 1

Time: 6:00-8:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

As an entrepreneur, everything you do is a marketing opportunity. It is essential for you to reach potential customers and develop loyalty in ways that are practical, convincing, clear, and urgent.

In this 3-week intensive course, participants will:

  • Understand market research and how to identify and quantify your target
  • Review the commonly-referenced “4Ps and 3Cs” of marketing
  • Know how marketing tools such as Social Media, Search Engine Optimization, Online Marketing,  and E-Marketing can work for you
  • Gain clarity around how traditional marketing concepts such as Branding, Advertising, Public Relations, Event Marketing, and Collateral Development can support you in growing your business
  • Understand the importance of tracking and metrics

Please bring, or send in advance, any marketing materials you have for your business that you would like to share, received feedback on, or improve’

This program is sponsored by the Bank of America.

 

Tuesday, January 23: Marketing Intensive Part 2

Time: 6:00-8:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

As an entrepreneur, everything you do is a marketing opportunity. It is essential for you to reach potential customers and develop loyalty in ways that are practical, convincing, clear, and urgent.

In this 3-week intensive course, participants will:

  • Understand market research and how to identify and quantify your target
  • Review the commonly-referenced “4Ps and 3Cs” of marketing
  • Know how marketing tools such as Social Media, Search Engine Optimization, Online Marketing,  and E-Marketing can work for you
  • Gain clarity around how traditional marketing concepts such as Branding, Advertising, Public Relations, Event Marketing, and Collateral Development can support you in growing your business
  • Understand the importance of tracking and metrics

Please bring, or send in advance, any marketing materials you have for your business that you would like to share, received feedback on, or improve’

This program is sponsored by the Bank of America.

 

Tuesday, January 30: Marketing Intensive Part 3

Time: 6:00-8:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

As an entrepreneur, everything you do is a marketing opportunity. It is essential for you to reach potential customers and develop loyalty in ways that are practical, convincing, clear, and urgent.

In this 3-week intensive course, participants will:

  • Understand market research and how to identify and quantify your target
  • Review the commonly-referenced “4Ps and 3Cs” of marketing
  • Know how marketing tools such as Social Media, Search Engine Optimization, Online Marketing,  and E-Marketing can work for you
  • Gain clarity around how traditional marketing concepts such as Branding, Advertising, Public Relations, Event Marketing, and Collateral Development can support you in growing your business
  • Understand the importance of tracking and metrics

Please bring, or send in advance, any marketing materials you have for your business that you would like to share, received feedback on, or improve’

This program is sponsored by the Bank of America.

 

Tuesday, February 6: Protecting Your Small Business from Fraud

Time: 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Bankers will discuss data breach fraud, information security, payment fraud, protecting your business, and business identity theft.

This program is sponsored by the Bank of America.

 

Tuesday, February 20: Communicate to Influence and Persuade: Secrets from TED, Davos, and SXSW

Time: 6:00-7:30 (registration recommended)
Location: Commonwealth Salon

Jerry Seinfeld is famous for commenting that the average American fears public speaking more than death. He said, “That means we would rather be in the casket than doing the eulogy!” Don’t be one of those people – it could undermine your career. So…can you WOO with the best of them? WOO stands for Winning Others Over to your ideas and opinions using relationship-based, emotionally intelligent persuasion. In this workshop you will learn the core skills cultivating your WOO. Every participant will practice – either in their seat or up in front of the room – to embed the learning. We start with current examples from TED Talks, Davos, and SXSW conferences and unpack what makes a speaker or communicator compelling and persuasive. We then practice the Big Five communication skills: 1. Posture 2. Body Language 3. Gestures 4. Voice 5. Pacing Throughout the program, participants give and receive feedback. Everyone leaves with improved skills and a commitment to continue on the journey of powerful and persuasive communication. Barbara Roche has her own coaching and workplace learning business, and teaches leadership communication at The Wharton School. This program is sponsored by Bank of America.

 

Tuesday, February 27: Talking about capitalism: Making sense of our economy

Time: 6:00-7:30 (registration recommended)
Location: Commonwealth Salon

Since the global economic crisis of 2007-2008, people have debated the reasons for this collapse. Many economists have dismissed these views as ill-informed due to a lack of economic literacy, and some have implied that this ‘illiteracy’ is a major factor in people’s own misfortunes. Dr. Chun in his important new book, “The Discourses of Capitalism” discusses how everyday people view and make sense of capitalism and its role in their work and personal lives.

 

Tuesday, March 6: Public Speaking Tutorial

Time: 6:00-7:30 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

American Repertory Theater teaching artists offer tips and tutorials for effective public speaking.

This program is sponsored by the Bank of America.

 

Tuesday, April 3: Visualizing Financial Data

Time: 6:00-7:30 (registration recommended)
Location: Commonwealth Salon

Julie Rodriguez and Piotr Kaczmarek, co-authors of ‘Visualizing Financial Data’, demonstrate through case studies a fresh take on data visualizations that contrast traditional uses of charts with new methods that provide more effective representations of the data to produce greater insights. Collections of stocks, bonds, exchange trade funds , security assessment, portfolio construction, trading, and performance management are all enhanced in a new way.

This program is sponsored by Bank of America.

 

Tuesday, April 17: Theater Skills for Teambuilding

Time: 6:00-7:30 (registration required)
Location: The Exchange, Kirstein Business Library & Innovation Center

Play practical and fun skill-building games and theater-based exercises that help to strengthen camaraderie, belonging, and collaboration within a team or group of collaborators.

This program is sponsored by Bank of America.

 

Tuesday, May 15: Raising Capital for Small and Very Small Businesses

Time: 6:00-8:00 (registration recommended)
Location: The Exchange, Kirstein Business Library & Innovation Center

Attorneys in Goodwin’s Neighborhood Business Initiative will present on legal issues in raising capital for small and very small businesses, including tax and other choice of entity considerations for founders and investors, the difference between debt and equity, the nuts and bolts of friends and family, “angel” and “seed” investments, and the nuts and bolts of borrowing money for a business.

This program is sponsored by Bank of America.

 

Tuesday, May 29: What Lego Teaches Us about Innovation, Connection, and a Smile

Time: 6:00-8:00 (registration recommended)
Location: Commonwealth Salon

Stephan Theiringer, serial entrepreneur and TEDx speaker, explores how the creativity and inspiration of LEGO can transform our thinking and how we can apply the principles we learned from LEGO in our day to day operations. Over the years we all have become boxed in our thinking and we have traded so called safe success for the childish creativity which is inherent to us. This program is sponsored by Bank of America.