Strategic Planning

The BPL Compass

Profiles – Gina Perille, Chief of Communications & Strategy, Boston Public Library

by Gina Perille

As head of the communications office, Gina is responsible for the Boston Public Library’s internal and external communications. “It is always someone’s first time walking into the Boston Public Library and interacting with us online,” says Gina. “We have opportunities each and every day to introduce ourselves to new users and to demonstrate our relevance to long-time library card holders.”

One of the ways Gina has expanded the library’s conversation with the public is through social media. “Communications tools like Twitter, Facebook, and Foursquare provide the opportunity to directly connect with readers and visitors. It’s one of the elements of my job that I enjoy the most. The Boston Public Library has a lot of personality and social media is a fun way to show it.”

Gina says that there is no shortage of content to share or programs to highlight. “My colleagues never cease to amaze me with their creative programming and strong core services. Whether it’s an exhibition of the library’s holdings, a best-selling author visit, or a new literacy experience for children, there are wonderful things happening at the Boston Public Library each day.”