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The Kirstein Business Library offers career and job hunting information, entrepreneurial resources, assistance to investors, and maintains a variety of business directories and industry statistics. For more information about the programs and resources at Kirstein:
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies. This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.
Steph Parker, Senior Social Strategist, Brand Content
Social media has evolved into a necessary element of any marketing plan. Consumers on social networks expect to be able to find and connect with you. In this class, you’ll learn about the role of key social platforms such as Facebook, Twitter, Instagram, and Pinterest and how to start engaging consumers on these platforms.
Time: 6:30 – 8:00 p.m
Location: Commonwealth Salon
The Kirstein Business Library will be closing at 9:00 P.M. on Monday, August 18 and will reopen in the south end of Bates Hall when the move is complete. Our circulating collection has already moved. Our reference books, periodicals, computers, and staff will be moving soon. We look forward to seeing you in our new location.